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Voice of the

The leading voice of the customer technology

The Wisdom of All. The Power of One.

At Qualtrics, building voice of the customer (VoC) software is what we do. Engaging customers and keeping them happy is what we do together.

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“Now, with our voice of the customer program running on Qualtrics, we are more customer-driven than ever before.”


Employee insights to revolutionize your business

Engage employees. Improve everything.

Qualtrics takes the time and complexity out of conducting employee engagement surveys by providing real-time insights to every leader so they know exactly which levers to pull to engage their employees.

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“With Qualtrics, we are providing a fantastic solution for all our employees to develop their careers, and we can do it easily, quickly and cost-effectively.”


The best-in-class research technology

Real-time insights. Data-driven decisions.

As the world’s leading market research survey software, we continue to dominate technology so you can dominate research. Together, we make sophisticated research simple.

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"With Qualtrics, E*TRADE executes five times the amount of advertising research–and we do it in half the time for one-third the cost.”


The survey-based research platform academics trust

Academics push the limits. Qualtrics gets them there.

Who’s using Qualtrics to get academic insights? We’re glad you asked! We are proud to have over 1,400 universities across nearly 60 countries and 99 of the top 100 business schools as our clients.

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“When you give people access to a robust, intuitive solution like Qualtrics, they figure out ways to solve all their own research problems.”

Net Promoter®

The world’s leading insight platform

Some people like their data big. We like it fast and actionable.

Whether you’re testing an ad, getting website feedback or developing your employees, Qualtrics helps you get the insights you need to make data-driven decisions.

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“There hasn’t been anything we’ve wanted to do that we haven’t been able to do using Qualtrics.”

The Brightest Minds In The World Use Qualtrics

7,000 Clients and Growing

Know your customers.
Know your employees.
Know your market.