It just happened. We'd been doing research for years when the Internet rolled around. We couldn't find a decent online solution so we just built one.
It was 1997 and the Internet was at the center of everything. We never intended for others to use our research tools – they were ugly and complicated and it took a Ph.D. in statistics to understand them. But Scott, our founder, knew their value and began sharing them with his friends. Before long the biggest names in market research were requesting access to the system to do their own studies.
For a long time, the only people with access to Qualtrics were our closest friends and a bunch of Scott's MBA students. It was our research clients who pushed us to open up the system.
Since then, we've added an easy point-and-click interface and continued to develop the advanced functionality that makes us a favorite of the world's leading businesses and universities. This combination of expertise and ease is how Qualtrics makes "sophisticated research simple."
Over 90,000 users later it is nice to look back and say 'the rest is history.'
Qualtrics was founded in 1997 and has worked with leaders in nearly every industry. Our client list includes all 30 of BusinessWeek's Top 30 Business Schools, over a quarter of the Fortune 100 and leading government/non-profit entities.
Each of these clients has used the tool and shared ideas and needs with us. Over time, we've learned what industry leaders need and adapted accordingly. It is these experiences that have made Qualtrics the leader in market research.
For press inquiries, e-mail publicrelations@qualtrics.com or call (801) 374-6682 ext. 6925.
