advanced surveys

Qualtrics offers the most sophistication in an online market research tool, while maintaining an easy and intelligible user interface. Want to disqualify respondents who don't meet a specific demographic profile? No problem. With Qualtrics not only is it possible, but anyone can do it.

 

Personalization & Smart Text

Surveys can refer to the respondent by name, reference the exact product they've purchased, and even ask if specific information provided in the past is still accurate. With smart text, you can easily customize survey flow, question text and choices.

 

 

Triggers & Alerts

Why does it take weeks to learn a customer is unsatisfied with a product? You need to know about important information right away when it is received by the tool. Our Research Suite lets you define triggers based on single or multiple question responses. Use these alerts to catch trends and make your organization more responsive.

 

 

Multiple Paths & Custom Flows

Our research suite enables surveys to be customized based on respondents' answers. As such, respondents can see different surveys depending on how they respond. Our academic clients use this for psychological or behavioral studies. Our corporate clients use this feature for technical support, troubleshooting and diagnostic surveys.

 

 

Embedded Data

Our Research Suite enables you to use non-survey data within questions to personalize the flow of a given survey. You can also embed data about past purchases to probe for both satisfaction and future plans. Or, embed data into the survey that is invisible to the respondent but used to adapt the flow or provide additional data points for reporting and analysis.

 

 

Branching

The most creative and complex surveys take full advantage of our survey flow and branching features. Use branching to exclude certain respondents, terminate respondents that don't qualify, present different languages within the same survey or segregate respondents based on their answers. If you can imagine it, branching will accomplish it.

 

 

Question Looping

Creating the same set of questions for comparison can be laborious and tedious. Using looping with smart text, you can build a survey which cycles through a block of questions for either a predefined list or selections from a previous question. This way, your survey is faster to build and more convenient to take.

 

 

Block Randomization

Random presentation can help you collect information without presentation bias. Our research suite gives you the ability to randomize what you need while still controlling the presentation.

 

 

Multiple Endings

Why funnel everyone to the same ending? With our research suite you can create different endings for different respondent. Customize your endings to the respondent and their answers. This can create a more enjoyable experience for your respondents as well as keeping you from paying for repsonses you don't want.

 

 

Redirects

The end of our surveys can direct a respondent to any site on the Web. Clients use this option to redirect respondents to their homepage to generate brand recognition, different surveys for blind surveys and double verification, as well as reward sites to incentivize further responses.

 

 

Experimental Design

Simplifies the configuration of experimental design by easily allowing you to randomly assign a scenario to respondents, asking them to answer corresponding questions and comparing responses. What were once the most complicated surveys can now be easily created.

 

 

Conjoint Analysis

With Conjoint Analysis you can compare attributes of a product, person, or process and discover preferences. Our clients have used this feature to measure preferences in employee compensation, prioritize product attribute enhancement, generate pricing models and more.

 

 

Multiple Language Support

Many surveys need to be conducted in multiple languages. But aggregating the data on the back-end can lead to mistakes and invalid responses. Our Research Suite makes it easy to send surveys in several different languages, collect responses and aggregate them into one main survey for results reporting.

 

 

Respondent Quotas

Watching your demographic groups to ensure representative amounts can be one of the most time consuming parts of running a study. Especially when working with rewarded panels, any mistakes can be costly. With our research suite, you can set up quotas for groups of respondents initially and automatically terminate extra respondents, turn off blocks or close the survey.

 

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