For most companies and businesses, obtaining feedback from customers and clients is essential.  It provides them with a glimpse into what they are doing right, what they are doing wrong, as well as ways in which operations and relationships could be improved.  But obtaining and organizing this feedback in a way it can easily be [...]

This week Qualtrics Labs, Inc. published a study regarding an ongoing study dubbed the "worry index." The worry index stems from survey research conducted by Qualtrics that measures America's feelings on key social, economic and political issues. The report entitled "American Optimism for Future Trumps Worry Over Economy," was picked up by a number of [...]

Survey Software doesn't do everything for you when building great online surveys. Survey building is an art, and like all arts requires a great amount of work, practice, and help from others. The following points provide an overview of the common pitfalls we often see in "bad questionnaires". Avoid these pitfalls and you [...]

Sliding scale question types are useful if you want to keep your respondent excited about your survey.  Instead of throwing a bunch of multiple choice questions at the respondent, switch it up a little.  An example of a good question to use on a sliding scale would be "how happy are you with your Professor?"  [...]

Having a library of surveys available can be a very useful tool when building surveys. It is important to consider previous questions used in an effort to see which questions and wording have been useful, and which have not. The idea being over time you will be able to improve your survey efficacy and receive [...]

One of the most captivating features in Qualtrics is the Loop and Merge function. This hidden helper makes a lazy survey maker into a survey master. The Loop and Merge function provides two shortcuts to a lengthy problem in normal online survey creation. The first solution takes a question and plugs different values into it. [...]