Monthly Archives: March 2009

Most of our clients use Qualtrics with the goal of making inference to a certain population. Sometimes it is finding out what America thinks of President Obama and other times it is gauging the interest of a new product among general consumers. Regardless of the question we are trying to answer, getting the correct sample [...]

One of the big question marks in business is understanding what customers want and what they prefer.  Determining trade-offs that customers are willing to make and what the optimal features are within a product is essential to success.  Developing and producing a good or service and then having customers not respond is a giant problem. [...]

As a web-based tool, Qualtrics possesses the ability to be manipulated with multiple programming languages. Code can be used to alter the display of text and buttons, as well as performing various functions that could not otherwise be accessed in the software. Adding a page timer is a clever way to influence the flow of [...]

I once had a music teacher who in rage and frustration would shout "do what I MEAN, not what I SAY." And while the saying was a joke, it has proved to be a truism that many people rely on. Humans, can guess at the meaning of a statement and make sense out of what [...]