Research is a great marketing tool and with Qualtrics lead generation can be very simple. One of the easiest ways to capture people that take your survey is with a redirect at the end of a survey. Instead of choosing the default “End of Survey” message in Qualtrics, try redirecting your respondent to your company’s homepage using the “Survey Options” button.
You can also redirect people to different places on your webpage using branches in the survey flow. Branches can have multiple conditions which make clustering easy. If certain criteria are met, show the respondent a custom “End of Survey” message and show them a different one if other criteria are met. More advanced users can use a Web Service or Javascript to cluster by summing responses or counting how many times a column is selected on a matrix question. Web Services can also auto-populate your company’s own lead generator.
Qualtrics is much more than just simple survey software. Be creative and try thinking up new ways that Qualtrics can help your business.
Qualtrics users have the option to produce a physical copy of their surveys. The Print Survey feature is used by many survey builders to either create a hard copy of the survey or save the file as a PDF. A physical copy gives the user the ability to distribute the survey to respondents; a survey constructed in Qualtrics will have an added aesthetic appeal on paper. The survey may also be saved as a file directly on a computer, easily allowing the user to share the survey via email for review by colleagues. Each version will display the survey exactly as it appears in the survey editing view.
The Print Survey icon is found within the Edit Survey tab, located in the middle of the top option bar. By clicking on the icon, the user can send the survey to a printer in order to produce a hard copy. To view the survey on a computer (possibly for use in an offline setting), a PDF file can be created. A PDF creator is necessary in order to generate this file (PDF creators can be found online using a search engine).
Working at a survey software company is quite interesting. At Qualtrics we frequently use our own product. If we want to know anything, we send out a survey. If the developers want to know which potential new features are most requested, they send out a survey. If the design team wants to know which colors work best in the look and feel options, they send out a survey. If we want to know who will be playing in the company basketball tournament, we send out a survey. We use our surveys to collect feedback from our website, invoice requests from our sales reps, and even as a training tool in which our new hires answer mock emails.
You can use Qualtrics survey software to collect almost any kind of data. Be creative and you will find many uses for your organization.
Quotas are a powerful tool to keep track of responses. This can include the total responses from specific demographics.
The quota menu has a logic setup feature, much like what is available for skip, branch, and display logic. This makes it very easy to set up a quota based off of specific demographic information, whether that information is coming from question responses or coming from information (embedded data) already available in a panel.
Once quotas are set up, they are typically used in conjunction with the Survey Flow tool available on the Edit Survey page. For example, if someone only wants responses from a certain demographic, they might choose to terminate a survey for those matching the demographic where the quota has been met.
It is important to note the branch logic for the above scenario needs to include the question response and that the quota has been met. If the quota is set on the number of males who enter the survey, then the branch logic needs to match the following:
If Question "What is your gender?" "Male" is Selected
AND
If Quota "Male" Has Been Met
If the logic were to only reference the Quota portion (bottom line of above logic), it will terminate every respondent once the logic has been met. If the logic is paired with the corresponding question response using "AND" logic, then it will not terminate the survey for females who enter the survey when the male quota has been met. Of course, if there is a quota for females, then the same would need to be set up for the female quota and question response.
Quotas make it possible to utilize important information to control the response base and receive a more even spread over multiple demographics.
Anonymous contains two Latin roots: a/an meaning without, and nym meaning name. Anonymous therefore means without a name. Merriam-Webster defines the word this way:
"Not named or identified; lacking individuality, distinction, or recognizability."
Often we receive requests that go something like this: "I want to have an anonymous link, but if someone answers negatively, I want to know who they are so that I can contact them." Obviously, the ability to contact someone due to their responses violates the definition of anonymous.
It might then be helpful to go over what anonymous links can and can't do.
Anonymous links can be sent through the mailer - this is located under advanced options >> link type
Anonymous links do record an IP address
Anonymous links cannot track who has answered - the best way to ensure anonymity is to not record any personal information. Therefore, even if a link is distributed to a panel using the mailer, Qualtrics does not record who has and who hasn't completed, started, or clicked on the survey. As such, Reminders and Thank you messages are impossible to send as the system has no idea who to send them to.
Anonymous links cannot pull embedded data into the survey. Once again, Qualtrics isn't recording who is answering the survey, and cannot therefore attach embedded data associated with a respondent to the response. John Does do not have addresses, regions, sales reps, countries, etc.
Anonymous links cannot save and continue across multiple computers. With mailing links, if you start a survey at one computer, you can then finish at another. However, the anonymous link, will only save to that particular survey (as long as the save and continue feature is enabled) to the computer that started the survey. When the system isn't recording who is responding, any new computer will start a new survey.
Anonymous surveys cannot guarantee one response per link. When the system doesn't know who is responding, it has no control over respondents forwarding their links to their friends. As long as it's a new computer, it's a new response.
Perhaps this feels restrictive, but one thing to keep in mind is that the links are designed to be anonymous and not capture identifying information. All of these features are possible within Qualtrics, but have been removed in order to ensure anonymity of responses. Use these links wisely.
