The Brand Connection: Brands connect products or services to people. This connection is through the meaning that the brand brings into the lives the people that use it. Brands tap into six modes of communication to convey meaning. These modes are instrumental in determining advertising effect:

Naming
Wording
Describing
Picturing
Symbolizing
Animating

The personal benefits and values of the core product are [...]

A past article in BusinessWeek analyzes the ultimate goal of business school research. With Qualtrics serving 28 of America's Top 30 Business Schools, we are the forerunners of quality research.
In the article, AACSB International , an accreditation organization, asks "What is the ultimate goal of business school research?
They argue that business school researchers should produce [...]

Early Warning Whistle Blower System
The Early Warning Whistle Blower system is a must for today's corporate environment. Corporate clients can implement an early warning system for employee feedback on the most critical internal issues.
As an employee logs in to the corporate intranet or visits your corporate website, they are able to report on the issues [...]

Qualtrics offers hundreds of suggestions for superior research techniques. Our last blog series, posted every Wednesday, highlighted some research tips. If you are looking for some more in-depth guidance to improve your research, consider the following resources.

1.Fundamentals of Marketing Research.
This book covers all the facets of advanced marketing research including method, technique, and analysis [...]

There comes a time when you can throw away training wheels and speed away on that sleek two-wheel bicycle. But let's not underestimate the time spent using training wheels. During this period, you can make or break the whole experience. If training wheels are faulty, enthusiasm can die.
At Qualtrics, we give you the best training [...]

We know that spell check is almost a necessity these days, so we provide this feature within Qualtrics. It is easy to use and very straightforward.
We can only imagine the embarrassment that could come if there was a simple spelling mistake on a survey. It could damage your credibility and distract respondents.
Our spell check tracker [...]