Qualtrics Blog

The old adage “garbage in, garbage out” is as true in survey sampling as it is in any other context. To perform any sound statistical analysis, you first need to know who you actually sampled and who you wanted to sample in the first place. If those two groups are disjoint at all, you might [...]

Getting quality, accurate information is the main objective of most surveys.  We thought it would be helpful to compile a list of strict no no’s when writing your questions. Please visit our homepage for more information about Survey Software.

In this day and age, brand is always being talked about in marketing.  We always hear “how valuable is the brand?”  How much influence does the brand name have in consumer’s buying decision?  Does the brand name have more impact than the product?  How do we answer these questions? The answer is conjoint analysis.  Through [...]

There are many factors that determine the success of a company. A talented, productive team and a high quality, in-demand product are a must. But what the most successful companies know is that the customer ultimately determines the quality of a product or service. If the customer is satisfied, the client base will grow, and [...]

Getting quality data from your survey panels starts with asking the right questions. We have been getting flooded with emails about what makes a good survey question. We thought we would make our response interesting with a cool infographic.  Be sure to click on the graphic to enlarge.