Qualtrics launched a newly redesigned website last week that might just be the greatest thing we’ve seen since they put the pocket in pitas. "Our primary objective was to simplify the website for a better user experience," says Tom McConnon, the new website project director. “We’re pretty happy with the end result.” The website showcases some [...]
Author Archives: Qualtrics
Top 10 Survey Pitfalls
In a perfect world, we’d all be survey experts. But since nobody’s perfect, sometimes we still make common mistakes when designing surveys. Avoid these pitfalls and you will have better data and make better decisions. Loaded Questions or Leading Words Avoid wording differences (could, would, should, might) Watch for strong words (prohibit) Don’t use biased [...]
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Qualtrics Trip – MSMR Conference
Qualtrics is hitting the road! Earlier this month, we sent two Qualtrics representatives to the Master of Science in Marketing Research Conference hosted by University of Texas – Arlington in Dallas to meet some of our awesome clients. These reps, Bryce and Robert, had the chance to visit with both academic and corporate organizations. We [...]
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Enhance Surveys Using JavaScript, HTML, and CSS Codes
Qualtrics’ intuitive interface makes basic features easy to learn and use, but tools available through advanced features can make your surveys even more spectacular. Using JavaScript, HTML or CSS codes makes your surveys unique and entirely customizable. Don’t worry if you’re not yet familiar with these tools because we’ve created a Coder’s Corner to help [...]
Protecting Online Privacy
A recent study by dataprivacyday2011.org found that U.S. respondents are more concerned about online privacy violations than they are about having to declare bankruptcy or even losing their jobs. Privacy concerns are often considered an important factor for people in their online decision-making. Because online privacy concerns have become so significant, countries across the world [...]