Qualtrics Blog

360 degree feedback has many advantages over single-source evaluations—including improved accuracy, confidentiality and an increased ability to promote change. But the quality of the feedback is only as good as the sources it comes from. Administrators of a 360° assessment have a variety of options when defining who gets nominated to complete evaluations. Let’s take [...]

We thought it would be helpful to create a nifty infographic about how to create the perfect survey.  Please be sure to visit the rest of the site for more information about Qualtrics’ survey software. Click for a bigger version. Be sure to share the graphic with all of your Facebook and Twitter friends!

Conjoint analysis is now a widespread survey strategy in market research.It is a method used to uncover the feelings a respondent has for the features and attributes of a product or service. There are several models of conjoint analysis,including choice-based conjoint analysis, full profile conjoint analysis, adaptive conjoint analysis and self-explicated conjoint analysis. Each of [...]

Company surveys give way to consumer research data, which is obtained by firms that specialize in evaluating consumer information and reporting to the interested party how that information correlates with business performance. In essence, consumer research investigates the behavior of consumers as a whole and how this can be used by a business for purposes [...]

Last week I spent some time browsing a 360-related query in Twitter’s real-time search. Mixed in with the deluge of updates were tweets from individuals voicing reactions to 360° evaluation invitations. Some were pleasant, other were (quite vocally) not. While there wasn’t enough context on Twitter to be sure, I’d venture these 360 participants’ satisfaction levels [...]