The old adage “garbage in, garbage out” is as true in survey sampling as it is in any other context. To perform any sound statistical analysis, you first need to know who you actually sampled and who you wanted to sample in the first place. If those two groups are disjoint at all, you might [...]
Author Archives: Jonathan
How Do We Feel About Happiness?
We thought it would be interesting to highlight some data we collected about happiness. Look how you personally compare to other people in the country.
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Top 10 Survey Pitfalls
Getting quality, accurate information is the main objective of most surveys. We thought it would be helpful to compile a list of strict no no's when writing your questions. Please visit our homepage for more information about Survey Software.
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Brand Value through Conjoint Analysis
In this day and age, brand is always being talked about in marketing. We always hear “how valuable is the brand?” How much influence does the brand name have in consumer’s buying decision? Does the brand name have more impact than the product? How do we answer these questions? The answer is conjoint analysis. Through [...]
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5 Reasons to Use a Qualtrics Online Survey Panel
Did you know that your Qualtrics license also includes access to Qualtrics panels? Qualtrics panels is a comprehensive online survey panel service; Qualtrics agents will find quality respondents, then launch and manage your survey so you don’t have to. Here are 5 reasons why you should use Qualtrics panels for your next project: Project management [...]
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