Marketing research focuses on understanding the customer, the company, and the competition. These relationships are at the core of marketing research. Companies must understand and respond to what customers want from their products. However, this relationship is always influenced by competitors and how their products are received by your market. Thus, you must clearly identify [...]
Author Archives: samlloyd
Co-Researchers of the Month Jeremy Neff and Jeremy Murrell Talk about how Qualtrics is Helping Brown-Forman become Faster, Stronger and Smarter at Understanding Consumers
Using the Qualtrics enterprise level survey software tool, Jeremy Murrell and Jeremy Neff have been doing interesting research collecting marketing data for Brown-Forman (makers of Jack Daniel’s, Southern Comfort, Finlandia vodka and other fine wine and spirits). We have selected them as the Qualtrics co-researchers of the month. The following interview goes over some ways [...]
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Researcher of the Month Kallen Tsikalas Talks with Qualtrics
Name: Kallen Tsikalas Industry: Non-Profit (Youth Development) Organization: Girl Scout Research Institute, Girl Scouts of the USA Position: Senior Researcher Research Experience: 17 Years Intro We have selected Kallen Tsikalas as the Qualtrics researcher of the month. Check out this interview with Kallen where she discusses how Qualtrics has been critical with what she is [...]
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Happiness Statistics
Recently the Qualtrics survey panels team ran a survey on people's perceptions of the well-being of their community and country. They were able to collect some interesting happiness statistics that have wide spread implications. Here's a quick overview of the study: -There were over 1000 general population United States respondents -The respondents were asked about [...]
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Researcher of the Month: Karoline Strauss Talks with Qualtrics
Name: Karoline Strauss Industry: Academic (Psychology/Organizational Behavior) Organization: University of Sheffield Position: Assistant Professor Research Experience: 7 Years Introduction We have selected Karoline Strauss as the Qualtrics researcher of the month. Check out this brief interview with Dr. Karoline Strauss where she discusses what she is currently doing in the career research field and how [...]
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