Written by Liz Tanner November 15, 2012
How will Black Friday, Cyber Monday, mobile commerce and a struggling economy affect consumers in 2012?
We conducted a study of 1,100 consumers to find out.
According to our recent survey, despite long lines and sometimes havoc in the stores, most Americans are absolutely thrilled with Black Friday. Almost half of U.S. shoppers say that the hoopla around Black Friday is a positive and gets them excited to start their holiday shopping.
Here are 7 consumer behavior insights for retailers about Black Friday 2012:
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