Reach of Qualtrics
Qualtrics Spotlight-University of Kent
We often hear about unique ways people are using Qualtrics within their organizations. For example, Jason Marshall at the University of Kent found an awesome way to use Qualtrics as the front end of a web application. Marshall and his team followed participants over a two-week period, monitored what they ate and compared levels of [...]
Qualtrics Research Suite Integrates with Salesforce CRM
Qualtrics can now talk to SalesForce. The most powerful research tool on the market (Qualtrics) now integrates with the most powerful CRM tool available (SalesForce). The synergies between these two products create unprecedented possibilities for Customer Experience Management. How exactly does this benefit Qualtrics users? Here are just a few potential applications: Add customer satisfaction [...]
Survey Value
What value do surveys have anyway? Is there really use in compiling a graph or pile of numbers about a specific demographic? The answer is a resounding yes. A wide variety of industries including banking, marketing and management, health care and economic recovery have already made predictions and estimations for 2011 based primarily on survey [...]
Qualtrics Chosen for Generation-Y Leadership Research
Karen Smith-Will, President of Valutivity, LLC and graduate student at Lubbock Christian University, recently completed a remarkable research study, using Qualtrics as her tool of choice to tackle the project. The study, "Generational Leadership Perspectives in a Higher Education Retreat Environment" was presented at the 2010 Organizational Behavior Teaching Conference hosted by the University of [...]
Qualtrics Helping Prepare Tomorrow's Business Leaders
On several occasions, our users from both the corporate and academic worlds have said that learning about Qualtrics and using the tool to conduct their research studies was one of the most important skills they took with them in their careers. We wanted to share with you some of the ways Qualtrics helps prepare undergraduate [...]
USA Today Cites National Study Conducted with Qualtrics
USA Today recently highlighted a major study conducted by the Council for Advancement and Support of Education (CASE). CASE conducted the first-ever national survey of alumni magazine readers; USA Today picked up the study and entitled the article: "Alumni magazines don't connect with younger grads." Exciting for us is that Qualtrics played a key role [...]
Qualtrics in the Classroom
At the Brigham Young University Marriott School of Management, Qualtrics is not just used as a research tool. In his marketing and theory-driven MBA courses, Dr. Eric D. DeRosia, Assistant Professor of Marketing at the Marriott School, also uses Qualtrics as a teaching tool. He shared some valuable insights with us about how and why [...]
Data Collection Made Easy With Qualtrics
This post was written and submitted by Mohd Aizat. If you would like to submit a guest post, please click here. QUANTITATIVE AND QUALITATIVE RESEARCH Social science researches rely greatly on data collection and analysis. It could be numerical or non-numerical data. There are two types of research methods: one is quantitative research and the [...]
Website Feedback Surveys
A few days ago, Qualtrics came across this question from a market research professional: Can anyone recommend a survey software package designed for research on users' experiences of websites? Where the research participant can review the site and submit their responses on a single screen? We were happy to answer this person's question and thought [...]
Qualtrics Featured on Marketing Blog
Yesterday, Qualtrics was featured on the blog, Marketing By Deepak. This blog is a hub for marketing, social media, career and networking topics. The author, Deepak, has an extensive background in marketing and social media for corporate and non-profit clients. He provides resources and best practices to thousands through his networking on Twitter, LinkedIn and [...]