Reach of Qualtrics
USA Today Cites National Study Conducted with Qualtrics
USA Today recently highlighted a major study conducted by the Council for Advancement and Support of Education (CASE). CASE conducted the first-ever national survey of alumni magazine readers; USA Today picked up the study and entitled the article: "Alumni magazines don't connect with younger grads." Exciting for us is that Qualtrics played a key role [...]
Qualtrics in the Classroom
At the Brigham Young University Marriott School of Management, Qualtrics is not just used as a research tool. In his marketing and theory-driven MBA courses, Dr. Eric D. DeRosia, Assistant Professor of Marketing at the Marriott School, also uses Qualtrics as a teaching tool. He shared some valuable insights with us about how and why [...]
Data Collection Made Easy With Qualtrics
This post was written and submitted by Mohd Aizat. If you would like to submit a guest post, please click here. QUANTITATIVE AND QUALITATIVE RESEARCH Social science researches rely greatly on data collection and analysis. It could be numerical or non-numerical data. There are two types of research methods: one is quantitative research and the [...]
Website Feedback Surveys
A few days ago, Qualtrics came across this question from a market research professional: Can anyone recommend a survey software package designed for research on users' experiences of websites? Where the research participant can review the site and submit their responses on a single screen? We were happy to answer this person's question and thought [...]
Qualtrics Featured on Marketing Blog
Yesterday, Qualtrics was featured on the blog, Marketing By Deepak. This blog is a hub for marketing, social media, career and networking topics. The author, Deepak, has an extensive background in marketing and social media for corporate and non-profit clients. He provides resources and best practices to thousands through his networking on Twitter, LinkedIn and [...]