Research
Focusing Your Research Design
Your company has decided to create a smartphone app and the vice president has asked you to be the team leader. Your team’s assignment is to nurture the concept. When you meet with your VP next week, you will specify the kind of apps your company might develop, determine what the different apps might do, [...]
5 Ways to Formulate the Research Problem
1. Specify the Research Objectives A clear statement of objectives will help you develop effective research. It will help the decision makers evaluate your project. It’s critical that you have manageable objectives. (Two or three clear goals will help to keep your research project focused and relevant.)
Using Surveys to Improve Customer Service
Keeping customers happy is key to success in the business world. For this reason, one of the most effective ways to improve your current business situation is to seek feedback directly from your customers. Customer service and customer satisfaction surveys are similar, but they contain important differences. A customer service survey should focus on the [...]
Understanding Survey Results Using Cross Tabulation
In evaluating survey results, researchers often compare responses to multiple questions, this process is called multivariate analysis. The most common way to do this is using cross tabulation. Cross Tabulation enables researchers to find correlations between responses to different questions. For instance, in a study Qualtrics conducted, we found a correlation between how often people [...]
Quantifying & Improving Customer Satisfaction
It is often said that customer satisfaction is key to successful business. Nobody denies that companies like Apple have built a loyal customer base and succeed as a result; however, there is a lot of debate about how to measure and improve customer satisfaction. This is where Qualtrics is changing business. Qualtrics enables organizations to [...]