Survey Tips
Using Surveys to Improve Customer Service
Keeping customers happy is key to success in the business world. For this reason, one of the most effective ways to improve your current business situation is to seek feedback directly from your customers. Customer service and customer satisfaction surveys are similar, but they contain important differences. A customer service survey should focus on the [...]
Tracking Respondents
When it comes to distributing surveys, it is important to remember the tracking options that are available to you. Qualtrics includes numerous tracking options, the most efficient of which are available when you use the Qualtrics Mailer. Qualtrics Mailer When you use the Qualtrics Mailer to distribute your survey, each link is unique and can [...]
Avoiding Personal Questions
People tend to get suspicious when personal questions are asked, and they often think of situations like the one above. The best way to avoid problems is to not ask personal questions. If you have to, be sparing and explain why you are doing so. Happy Surveying!
Increasing Customer Loyalty with Qualtrics
With the new year quickly approaching, business approaches in 2011 may need to be a little bit different. Mark Johnson, CEO of Loyalty 360, a non-profit dedicated to improving customer loyalty across all organizations, addressed this when he said: “2011 may well be called the year of customer loyalty. In today’s crowded marketplace, creating loyal, [...]
Thoughts on Paper Surveys
At Qualtrics, we are occasionally asked about the ability to perform surveys on paper. While the Qualtrics Research Suite does allow users to print surveys and distribute them by hand, we see more value in online solutions. Paper surveys cost a lot because an employee always has to do something to get the data collected. [...]
Increasing Response Rates for International Surveys
It’s tough to pull off high response rates with international surveys, but understanding a country’s cultural dimensions and social values can really improve your chances. Low response rates and different management perspectives are the major challenges we often face in cross-cultural research. An article in “Cross Cultural Management: An International Journal” provides a few simple [...]
Social Media Distribution – A Good Option
It might sound like a broken record when we say that social media is one of the most powerful communication tools in our world today. This new medium is a great way to contact respondents for surveys. College students appear to be leading the way on this front as they account for more than half [...]
Possible Approaches For Customer Retention and Satisfaction Surveys
The best approach to customer retention is to monitor customer satisfaction and build customer relationships. There are a few different ways to collect customer retention feedback. The one used will vary based upon a number of factors including: the product or service provided, the kinds of customers served, and the number of customers served. Here [...]
Keeping Surveys Short
We recently came across this cartoon and it reminded us of a common survey error. Unfortunately, there is a cost to collecting too much information in a survey. If the questions are personal in nature, respondents might feel uncomfortable. Also, a survey that is simply too long can cause respondents to drop out. Qualtrics recommends [...]
12 Steps to Create a Survey
So you want to do a research project. What are the next steps? How do you make sure you do it correctly? We've created a quick 12-step process for survey creation. Enjoy! Review the basic objectives of the study. What are you trying to discover? What actions do you want to take as a result [...]