Survey Tips
A Few Thoughts on Survey Structure
As you can imagine, we see a lot of different surveys. We're often asked how users can improve the quality of their research, as well as their response rates. Here are a few techniques that will make your survey more engaging to respondents and hopefully improve your response rate: Funnel Technique Design your survey with [...]
Probability Sampling
In research, there are two types of samples you can draw: a probability sample where every person in the sample has an equal and known probability of being selected, and a non-probability sample where the probability of a person being selected is unknown. Probability samples are preferable; however, they are rarely available in real life. [...]
Frequent Sampling Errors
When you survey a sample, your interest usually goes beyond just the people in the sample. Rather, you are trying to get information to project onto a larger population. For this reason, it is important to understand common sampling errors so you can avoid them. POPULATION SPECIFICATION ERROR—This error occurs when the researcher does not [...]
5 Essential Steps to Mastering Customer Intelligence
Sometimes we all just need a friend who will listen to what we have to say. But listening to your customers from a business perspective takes on a much more active role than just listening. Take a minute to ask yourself these three questions: Are you really listening to what your customers have to say [...]
Diving Into Qualtrics University
Here at Qualtrics, new clients often ask us for a user’s manual. Because we are constantly updating our tool with new features and improvements, a printed manual would be constantly out-of-date and would require monthly updates for over 100,000 users. As you can imagine, this would have gotten ugly very quickly. Fortunately, we came up [...]
Finding Respondents
Ever struggled to find people who will take your survey? No matter how well your survey is designed, it won’t be effective if you can’t get the right respondents. We know this can be a difficult process and wanted to give you a few different ways to find them. Each of these methods will be [...]
Increasing Response Rates
Finding survey responses is often the hardest part of a research project. For the researcher not able to purchase a panel, maximizing the response rate can save hours of searching through email lists and other sources to get the responses they need. Fortunately, a few quick steps can increase your response rate, saving you significant [...]
5 Common Errors in the Research Process
Designing a research project takes time, skill and knowledge. With Qualtrics, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project. To help ease some concern, we have summarized five common errors in the research process. These five errors are taken from a full analysis [...]
The Lighter Side of Qualtrics – Week 6
During the last five weeks, we have shown you some of the unique ways in which we use Qualtrics here at the source. Click on these links if you missed the articles on the company golf tournament, planning a get-together, organizing a basketball tournament, buying a car, and ordering lunch. CLIENT CREATIVE USES It seems [...]
The Benefits of Scales
When conducting a survey, it’s important to recognize there are many ways to ask a question. The way you ask the question should be determined by the data you want to get back. Expert researchers often frame questions in the form of ordinal scales. This enables them to collect additional information and better understand the [...]