Survey Tips
Calculating Sample Size
How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Computing sample size is based on the confidence interval and the confidence level. CONFIDENCE INTERVAL The confidence interval is the plus-or-minus figure that represents the accuracy of the [...]
Top 10 Pitfalls of Employee Satisfaction Surveys
Employee satisfaction surveys help companies understand the needs within your organization. However, some people fall into dangerous pitfalls when designing their satisfaction surveys. Take a look at some of the ten most common errors. 1. POOR PLANNING Before sending out an employee satisfaction survey, it is wise to have a clear direction. What is the [...]
Ten Steps to Build an Online Survey
Building or creating a great survey is a struggle for most researchers. Understanding how to build a survey starts with understanding the research process. The most important step is simply to properly formulate the problem that you are trying to understand. Simply stated, if you do not formulate the problem correctly, you can never build [...]
Online Survey Software Improves the Quality of your Research
Why use an online survey tool? Here are three quick reasons an online solution is the best choice when performing quality research. USE THE BEST ONLINE DATA COLLECTION SOFTWARE Eliminate manual data entry by automatically collecting data through electronic data entry, web based CATI surveys, or Web-based surveys. Get a higher response rate with user-friendly [...]
The "Best" Approach For Customer Retention and Satisfaction Surveys
The best approach to customer retention is to monitor customer satisfaction and building customer relationships. Customer retention by it's very nature is individualized and will vary by the kind of product or service provided, the kinds of customers served, the number of customers served, the longevity and frequency of customer/supplier interactions, and how you intend [...]
How to Identify Key Psychological Price Points
The Van Westendorp method uses a series of questions to identify key psychological price points given the respondents introduction to a product description. Respondents are asked to report: 1. The price at which the product is so cheap that the respondent would question its quality 2. The price at which the product is inexpensive, but [...]
How to Increase Survey Response Rates
What is a survey worth, if you aren't getting the response rate that you need? Qualtrics gives you an increased response rate to keep you happy. With interesting question types, easy distribution, panel management and more we give you plenty of tools to help boost your responses. However, there may be more things you can [...]
Understanding the Values Behind the Brand
The Brand Connection: Brands connect products or services to people. This connection is through the meaning that the brand brings into the lives the people that use it. Brands tap into six modes of communication to convey meaning. These modes are instrumental in determining advertising effect: Naming Wording Describing Picturing Symbolizing Animating The personal benefits [...]
Research Resources
Qualtrics offers hundreds of suggestions for superior research techniques. Our last blog series, posted every Wednesday, highlighted some research tips. If you are looking for some more in-depth guidance to improve your research, consider the following resources. 1.Fundamentals of Marketing Research. This book covers all the facets of advanced marketing research including method, technique, and [...]
An Investigation of Investigation: Metatheory
Researchers have forever struggled with measuring that one single concept that provides the silver bullet for describing, understanding, or predicting that all important concept of interest. For survey researchers, concepts must be identified, understood, with relationships identified and measured. Metatheory, the investigation of investigation, is a critical part of being a superior researcher who understands [...]