With Qualtrics you can use the Data Highlighter to automatically highlight cells based on criteria that you set.

This means you can highlight parts of your data that you want to stick out. This makes it easier to scan your data and quickly see results.

For example, if I want to highlight cells that have less than 20 responses, I would select this criteria and the Data Highlighter can be set to do this automatically.

Here at Qualtrics, we love to give you options. This means you can specify any colors imaginable and you will have a legend to keep criteria organized. Criteria can be based on frequency, row percentage, column percentage, expected frequency and/or actual-expected frequency. If you have ever used conditional formatting in Microsoft Excel, you will find that the Data Highlighter provides similar functionality.

To create custom highlighting, go to the View Results Tab, create a cross tabulation and select Data Highlighter under the Data Options menu. Here you can set one or more highlighting conditions. Again, you can highlight all cells with a frequency less than 10 in light blue and all cells with an expected frequency less than or equal to 5 in red.

You can also use one of the Data Highlighter presets options to highlight full scales or top/bottom boxes. These presets are also fully customizable.

The data highlighter makes it easy for you to analyze and draw attention to meaningful elements of your cross-tab. It's just another way that Qualtrics makes your research that much easier.