Qualtrics users have found many different ways to use our software. The Orlando Magic piloted a new use when they started putting data into Qualtrics during their games via iPod Touches. They had representatives wander the arena and ask guests about their experience (the mascot, in-game music, etc.). This information was available to managers to make in-game changes and improve the experience of their clients.

Since then, many organizations have used our on-the-ground capabilities to gather competitive intelligence, improve events, and collect other information. This capability comes standard with Qualtrics and is available to all users. Contact your account representative if you need any help implementing it.