Research is a great marketing tool and with Qualtrics lead generation can be very simple. One of the easiest ways to capture people that take your survey is with a redirect at the end of a survey. Instead of choosing the default End of Survey message in Qualtrics, try redirecting your respondent to your company's homepage using the Survey Options button.
You can also redirect people to different places on your web page using branches in the survey flow. Branches can have multiple conditions which make clustering easy. If certain criteria are met, show the respondent a custom End of Survey message and show them a different one if other criteria are met. More advanced users can use a Web Service or JavaScript to cluster by summing responses or counting how many times a column is selected on a matrix question. Web Services can also auto-populate your company's own lead generator.
Qualtrics is much more than just simple survey software. Be creative and try thinking up new ways that Qualtrics can help your business.