What is a survey worth, if you aren't getting the response rate that you need? Qualtrics gives you an increased response rate to keep you happy. With interesting question types, easy distribution, panel management and more we give you plenty of tools to help boost your responses. However, there may be more things you can do to increase response rates even more.
Survey response rates are a function of the:
1. Clarity of instructions, purpose and questions
2. Motivation of the respondent to respond
3. Interest of the respondent in the survey
4. Survey length and ease of completing the survey
5. Incentives and rewards for completion
In addition to these five points, there is a major thing you can do to increase your responses.
This is the need for pre-testing the survey. By conducting a pretest, you can:
1. Identify problematic questions and rewrite them
2. Identify problem points within the survey through discontinuation rates
3. Identify points of confusion
4. Estimate the real cost of data collection
5. Estimate the response rate and thus obtain a better estimate of list size and the associated resulting sample size
6. Estimate the distribution of responses to key research questions
Pre-testing allows for optimization and testing of preliminary notification letters, incentives, follow-up letters and invitations, and types of appeals to be used. To test your survey, in the edit tab under advanced options select "Test Survey." Then enter the number of mock responses you want under "Test Iterations"and click"Start Test."
Innovative Question Types Help Increase Survey Response Rates