One of the most captivating features in Qualtrics is the Loop and Merge function. This hidden helper makes a lazy survey maker into a survey master. The Loop and Merge function provides two shortcuts to a lengthy problem in normal online survey creation. The first solution takes a question and plugs different values into it. For example, let's imagine that P. Diddy is trying to find a new type of fur for his clothing line. He has narrowed it down to chipmunk, mongoose, and ferret. P. Diddy wants to ask his respondents the same question, what is your opinion of _____?, about each fur type. The Loop and Merge function does this automatically. It will place each fur type; chipmunk, mongoose, or ferret, one at a time into the blank. This type of Loop and Merge is especially helpful for evaluating lengthy lists of items.

Another way the Loop and Merge can solve survey snags is by repeating survey question answers. This works when the same scale is used throughout an entire survey. For example, let's imagine Meryl Streep wants to conduct a study about male stereotypes in the Chinese communities of North America. In order to keep uniformity, she's decided to use a seven point satisfaction Likert scale for her study. Loop and Merge can repeat that scale for all of her question responses. In other words, Meryl won't have to spend seven hours typing in agree, disagree, etc. into the scale points. Loop and Merge definitely speeds up the process of survey creation.