Qualtrics loves data. It relishes it and hordes it. It tries to gather everything possible. It will record data embedded in the survey URL, it will record data available from the panel, it just can't get enough of data.

However, Qualtrics realizes that no everone shares this affinity for data. Many of our clients have panels that include hundreds of columns of embedded data, which isn't always useful in looking at reports. For this reason Qualtrics does not report all of the data that it gathers unless told to do so.

Any thing that you would like to see in the data must be in the survey flow. If a block is removed from the survey flow, the reports will no longer reflect the data for the questions in that block. Once the block is put back in the survey flow, a place is once again made in the data array, and the data is reported.

This is the same for data not collected through questions. Panel embedded data, or data coming through the URL must have place made for it in the data array by adding it to the survey flow. In other words, Qualtrics needs to be instructed to report this data.

To do so, go to the survey flow, and anywhere your heart desired, add an element. Select Embedded data. Specify the name of the field of data you wish reported, and Qualtrics will begin to report this data.

You can do this at any time, even after the results have been recorded.