Building a survey is the easy part of the research process. You just decide what data you need and then set up a survey to collect it. It's the data collection that's hard. How do you get a good representative sample of respondents from across the nation? A chain email definitely won't get the job done. If you're lucky enough to have access to your company's customer list, you can try sending your survey to that list. However, it may not be a representative sample and won't contain people who chose to buy from your competitors.

Qualtrics panels can solve this problem. Qualtrics can find a nationally representative sample of respondents and distribute your survey to them. Qualtrics takes care of the set up (redirects and quotas) and monitors the survey while it's live. We only charge for the completed responses, so you never pay for people that don't respond. You can target a whole variety of demographics (gender, age, geography, coffee drinkers, etc.). You can also get responses from professionals like doctors or office managers. Give Qualtrics Panels a try.