Quotas are a powerful tool to keep track of responses. This can include the total responses from specific demographics.
The quota menu has a logic setup feature, much like what is available for skip, branch, and display logic. This makes it very easy to set up a quota based off of specific demographic information, whether that information is coming from question responses or coming from information (embedded data) already available in a panel.
Once quotas are set up, they are typically used in conjunction with the Survey Flow tool available on the Edit Survey page. For example, if someone only wants responses from a certain demographic, they might choose to terminate a survey for those matching the demographic where the quota has been met.
It is important to note the branch logic for the above scenario needs to include the question response and that the quota has been met. If the quota is set on the number of males who enter the survey, then the branch logic needs to match the following:
If Question "What is your gender?" "Male" is Selected
AND
If Quota "Male" Has Been Met
If the logic were to only reference the Quota portion (bottom line of above logic), it will terminate every respondent once the logic has been met. If the logic is paired with the corresponding question response using "AND" logic, then it will not terminate the survey for females who enter the survey when the male quota has been met. Of course, if there is a quota for females, then the same would need to be set up for the female quota and question response.
Quotas make it possible to utilize important information to control the response base and receive a more even spread over multiple demographics.