Business-to-business surveying is a hot market right now.  Especially with the economic slowdown of the last few months, it is becoming imperative for businesses to understand the needs of their customers.  In traditional customer/producer markets, it is relatively simple to identify the end users for a product. In a business-to-business context, it sometimes becomes difficult to directly contact customers… (we all know how hard it is to get feedback from customers sometimes.) However, their are some exceptional features within the Qualtrics Survey Software tool that allow for a better survey experience for your business end users.

Mobile Devices

It seems like everyone carries a BlackBerry, iPhone, or other similar device.  As we are becoming a more mobile society, many business people in particular are gravitating to devices that allow for productivity on the go.  The Qualtrics system has the capacity to display surveys on BlackBerry devices, iPhones and other web-enabled devices.