For many of our Qualtrics users in academia, the summer is over and it’s time to head back to school. But, it’s not just back to school for our Q-munity students and faculty. According to a recent Associated Press article, many business owners and entrepreneurs are also headed back to school to refresh some management basics and learn best practices using the latest technologies to improve their businesses.
In the article, “Business owners go back to school for new skills,” by Joyce M. Rosenberg, a few individuals from the corporate world gave their reasoning for their decision to exchange time in the office with time in the classroom this fall. You can read the full article here.
One public relations firm owner in New Jersey, Lynette Viviani, enrolled in classes at the City University of New York’s Business Development Institute this fall to learn more about social media marketing.
“You have to go out there and learn new things,” Viviani said. Even though she has been running her own business for 22 years, Viviani still believes, “continuing education is a must, especially in light of today’s evolving world of social media and content marketing.”
WHAT BACK TO SCHOOL OPTIONS ARE AVAILABLE?
Fortunately, business owners like Viviani who want to continue their education have more options than ever before.
All different types of courses are offered through:
- Trade organizations
- Chambers of Commerce
- Government agencies
According to the article, even though some of the more prominent business schools tend to cater to MBA candidates, some may also accept students for individual classes. Certificates in specific areas of business such as accounting, marketing and management are another possibility.
For owners who wish to head back to school to get their MBA, many schools offer part-time programs, too.
WHAT TYPES OF COURSES ARE BUSINESS OWNERS INTERESTED IN?
Most schools list their course offerings online, so if you’re interested in seeing what kinds of courses would be helpful to you and your business you can start looking today. Here are some of the most popular courses and topics of interest to many business owners who have made their way back to the classrooms:
- New technologies and software programs
- Business Management
More specific course studies include:
- Using accounting softwares, such as Quickbooks
- Business taxes
- How to take advantage of the latest trends in technology
- Employee handbooks
- Customer service
- Using Facebook as a business tool
In addition, because so many courses, webinars and certification programs are offered online, location has become less of a hindrance for continuing education.
QUALTRICS ENCOURAGES LIFELONG LEARNING
So, even if you’re not headed back to a college or university this fall, looking into other learning opportunities to expand your knowledge of the business world might not be a bad idea. At Qualtrics, we encourage the concept of lifelong learning and believe that there is always room for growth.