survey design
Easy Survey Creation
Spending hours developing a survey that should have taken minutes is frustrating. Especially when the software you use doesn't have the functionality you need.
At Qualtrics™, we listened to the needs of our customers and designed our survey editor to alleviate these problems. With our research suite you can create a survey faster than with any other software, and it still handles the most sophisticated questions. Design your surveys the way you want them with Qualtrics™ Research Suite.
Question Library
Writing surveys is hard enough. That's why we included a library with hundreds of surveys and thousands of questions for all industries and topics. Use these questions as a starting block or insert and customize them to drastically cut your survey creation time. Whether you want to study user affinity or determine X, this library will quickly get you on your way.
Point-and-click Editing
The editing on our research suite is easy, fast and convenient. The entire process was designed to minimize the number of mouse clicks necessary. Cut your time editing and cut the frustration of tedious work.
Innovative Question Types
The number one complaint of survey takers is that 'the survey is boring.' How you ask a question is just as important as what you ask. Our research suite offers the flexibility that comes from offering the most question types in the industry to engage respondents, increase response rates and accurately collect data.
Alerts
When vital information comes in, you want to be aware so you can respond. Too often, crucial information goes unnoticed among incoming responses. Our research suite can trigger alerts when surveys are completed or questions answered in certain ways. In this way you'll never miss key information and you'll be able to react quickly.
Skip Logic
Have you ever wished that surveys were smart enough to anticipate the needs of the respondent? Skip logic eliminates questions that don't pertain to a certain respondent based on his or her answers. This streamlines survey taking for the respondent and reduces drop-out rates, allowing you to collect more valid data.
Carry Forward
Qualtrics™ surveys customize themselves to the respondent based on the answers they select. This customization increases the response rate as answer choices are eliminated that don't pertain to the respondent, and it saves you time.
Survey Flow
Sometimes the most valuable information is not in how a respondent answers one particular question but how respondents answer groups of questions. Our research suite organizes survey questions into blocks rather than a mere list. With blocks you can randomize and branch sets of questions, thus enabling you to design more effective surveys.
Save and Continue
The save and continue option boosts response rates by letting respondents exit the survey and later follow the link to start right where they left off. This feature reduces user frustration, eliminates connectivity risk and minimizes duplicate responses.
Customizable Layouts
You only have one chance to make a first impression so insist on your own image. Our research suite offers customizable templates that can be matched to the look and feel you for your organization. Qualtrics™ also offers several professional templates for doing blind surveys.
Print Survey
For those who still enjoy the smell of fresh ink on warm paper, the print survey function provides access to an attractive hard copy. Use hard copies for collaboration, survey revision and approval or paper surveys.
Multimedia Questions
Why not take advantage of all online survey creation offers? Videos, sound clips and graphics make a survey more interesting for respondents and encourage participation. On top of that, these questions open up new survey opportunities like brand testing and brand recognition surveys.
Language Support
Qualtrics™ language support allows you to build surveys that interact with your employees, customers or general consumers on a more personal level. Functionality within Qualtrics™ makes it easy to aggregate survey questions from several languages to gain understanding of all of your customers.
Custom Randomization
One of the best ways to increase validity and accuracy is to use randomization. Qualtrics™ allows randomization of answer choices, questions and blocks of questions while maintaining ease of use for respondents.