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Conjoint analysis is a powerful tool that determines what actually drives customers’ decision to purchase and where their preferences lie. Proper experimental designs combined with the precise estimates of utilities derived from Hierarchical Bayes Estimation yields an enlightened view at how the various possible configurations of your product are viewed.
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Conjoint analysis can be complex and involve intensive in mathematical and statistical theory.
The good news is that the Qualtrics team of mathematicians and statisticians specialize in conjoint analysis. Yes, we have a deep understanding of the concepts that conjoint analysis is founded on. But we pride ourselves on our ability to explain both the process and the results so you can develop and execute a plan. The Qualtrics team is experienced in all types of conjoint analysis and has the expertise necessary for your conjoint projects. We will lead you through the process…from defining the features and levels of the conjoint to the interpretation and implementation of the results.
The Qualtrics Conjoint Team Can Help You With:
- All types of conjoint analysis
- Conjoint survey builds
- What-If simulators
- Conjoint analysis findings
- Executive reports
The Qualtrics conjoint team is dedicated to making you a rock star within your company and will go above and beyond in every aspect of your conjoint project.
Contact us at research@qualtrics.com.
Overview
Types of Conjoints