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Consumer Attitudes Surveys

Qualtrics helps you bridge the gap between consumer attitudes and your product with the best in online survey software.

Customer attitudes and expectations studies are directed at understanding how the current product meets customer expectations and what attitudes customers have formed about the product and/or company. Consumer attitudes and expectations analysis can be used in a variety of situations such as directing advertising and improving customer conversion, commitment, and loyalty.



General Measures of Consumer Attitudes Surveys


Expectations/Performance measurement:

  • Subjective measures (excellent – poor)
  • Relative to the market leader
  • Based on a recognized target of performance
  • Actual physical performance measures


Performance measures may be relative or based on absolute standards of performance and often include:

  • Where consumers get information on importance of product attributes
  • Importance ratings of product attributes and features
  • Importance ratings of product benefits
  • Performance ratings of product attributes and features
  • Performance expectations met or exceeded by product attributes and features
  • Product performance sources and causes
  • Overall Satisfaction


If you are interested in building a consumer attitudes survey, please contact one of our survey specialists.