- marital status
Divorced
Living with Partner
Married
Separated
Single, never married
Widowed
- children
Age
Gender
Number
- education
College or Technical School Graduate
Graduate School
High School Graduate
Some College or Technical School
Some High School
- major purchases / life events
Beginning College
Buying a Home
Buying a Major Appliance
Child Beginning College
Expecting a Baby
Getting Married
Moving to a New Residence/Relocating
Remodeling a Home
Retiring
Starting a New Business
Starting a New Job
Taking a Cruise
Taking a Dream Vacation
- automotive
Automobile Ownership (Max 5)
Category of Next Purchase
Make of Automobile (Max 5)
Next Purchase New/Used
Price Range of Next Purchase
Timing of Next Purchase
Year of Automobile (Max 5)
- travel
# of Business Use Car Rentals
# of Personal Car Rentals
Airline Used Most Frequency
Business Air Travel (# of trips)
Car Rental Outlet Used Most Frequently
Hotel (# of nights)
Hotel Used Most Frequently
Personal Air Travel (# of trips)
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- race
African American/Black
Asian/Asian American
Caucasian/White
Native American, Inuit or Aleut
Native Hawaiian/Pacific Islander
Prefer Not to Answer
Other
- ethnicity (hispanic)
Argentine
Brazilian
Colombian
Cuban
Dominican
Mexican, Mexican American or Chicano
Peruvian
Puerto Rican
Salvadoran
Spanish
Uruguayan
Other Spanish, Hispanic or Latino
- interests / hobbies
Attending Sporting Events
Boating/Water Sports
Business News & Information
Camping/Hiking/
Charitable Organizations/Philanthropy
Cosmetic Surgery
Dieting/Weight Loss/Nutrition
Exercising/Training/Running
Fashion, Clothing & Style
Financial/Estate Planning
Fine Arts
Food & Cooking
Gambling & Casinos
Golf
Home Improvement
Hunting
Motorcycling
On-Line Trading
Pets & Animals
Photography
Playing Computer & Video Games
Skiing/Snowboarding
Stocks, Bonds, Mutual Funds
Tobacco Products
Watching Movies/Videos at Home
- investment / finance
Credit Cards Held
Financial Services Providers
Total Investable Assets
Type of Investment
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- household income
Less Than $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $249,999
$250,000 to $499,999
$500,000 to $999,999
$1 million
- home ownership
Own
Rent
- domicile location
City / MSA / DMA
State
Zip
- technology / electronics
Amount Spent on Long-Distance Calls
Brand of Personal Computer
Internet Service Provider
Mobile Phone Service Provider
Monthly Mobile Phone Usage
Number of Personal Computers
Type of Internet Connection
Type of Television Signal
Video Game System Owners
- ailments / medical conditions
Allergy, Asthma or Respiratory Ailments
Blood Disorders
Bone or Joint Conditions
Cancer or Cancer-Related
Chronic Pain (Head/Joint/Muscular)
Diabetes & Thyroid Conditions
Eye or Vision Impairments
Heart or Cardiovascular Conditions
High Cholesterol
Hypertension/High Blood Pressure
Infectious Diseases
Kidney or Bladder Problems
Men's Health Conditions
Neurological or Mental Health Conditions
Skin Conditions
Sleep Disorders
Stomach, Bowel or Digestion Problems
Women's Health Issues
Other ailments or conditions
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