Interactive Question Types
With a superior research tool, Qualtrics makes survey questions engaging. With over 86 ways to ask a question, you can be sure to portray an impressive image to current or potential consumers. With question types including multimedia, hot spot, rank-order, grouping and heat map, your questions will appeal to consumers of all types and ages. Beyond holding attention, the key function of interactive question types is to provide you with unique information.
Product Acceptance Measures
Qualtrics Library contains previously designed surveys that are available to help you measure new product acceptance. In addition, Qualtrics performs conjoint analysis that can help you estimate and calculate the demand for new products. Save money on your product development by implementing surveys with Qualtrics.
Real-Time Data Produces Results
With Qualtrics, you can get real-time data to help you improve relationships with your current customers, increase retention and generate sales. All results come in real-time and are easy to manage. Once you analyze the opinions of your customers, you can funnel your data into into PowerPoint, Microsoft Word, Excel, or a public report to form expert strategies and share new insights.
Integrate Personal Data
When performing consumer research it is vital to be efficient and personal with your respondents. With Qualtrics, you can embed personal data so the survey can be tailored to males, females, current buyers, potential consumers, and more. Save your respondents time by skipping over questions that don't apply to them with Qualtrics survey logic. Get rid of questions that say, "If yes." Instead, tailor the survey to their responses. Your respondents will appreciate a survey tool that is personal to their needs and incorporates their answers throughout the survey.
Best Practices
Consumer habits and uses surveys are directed at understanding usage situations: how, when and where the product is used. General measures that are part of a habits and uses survey include frequency of product use, situational use, experiential use, and use satisfaction. The best practice or main objective of consumer attitudes and expectations studies is to understand how the current product meets customer expectations and what attitudes customers have formed about the product and/or company. General measures include expectations and performance measurement.
Best practices in consumer research include customer retention, which reflects the state of mind that customers have about a company and its products or services when their expectations have been met or exceeded. General measures of a consumer retention survey include trust, loyalty, and retention measures. Conjoint analysis studies are implemented primarily from the estimation of demand for new products. General measures that are part of a new product market acceptance analysis include product specification, elimination of unacceptable features and levels, evaluation of feature level acceptability, and feature importance and validation with full profile choice sets.