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customer service surveys

Customer service surveys are akin to customer satisfaction surveys but focus in detail on the actual customer service - the process involved in receiving that service and an evaluation of the participants in the service process.

General Measures That Are Part Of Customer Service Surveys

  • Customer Service Evaluation, Customer Feedback
  • Reflect on your last service experience
  • Overall, how satisfied were you with your overall service experience?
  • How would you evaluate the service experience compared to other industries or compared to others within the industry? (This evaluation may be based on a set of standard service attributes such as the SERVQUAL survey)
  • Tangibles – appearance of physical facilities, equipment, personnel and communication materials
  • Reliability – ability to perform the promised service dependably and accurately
  • Responsiveness – willingness to help customers and provide prompt service
  • Assurance – knowledge and courtesy of employees and their ability to convey trust and confidence
  • Empathy – the caring, individualized attention the firm provides its customers
  • What was superior about the service?
  • What was unsatisfactory about the service?
  • Survey Process Evaluation
    • Evaluation of problem resolution process
    • What made the process superior?
    • What made the process unsatisfactory?
  • Evaluation of Responsiveness
    • Evaluation of product value
    • Courtesy
    • Speed
    • Knowledge
    • Timely in service and customer support
    • Easiness of refund policy and purchase process
    • Waiting Time
  • Evaluation of Assurance
    • Ability to answer question/solve problem
    • Efficient use of time
    • Transferred to someone who answered the question
  • Overall Satisfaction
    • Who would you use if the current company was not available?
    • What percentage of your purchases are made with [COMPANY]?
    • How much of the product have you used in the last year?
    • Overall, how satisfied are you with the product?
    • If the rating is a 4 or lower, why do you feel that way?
    • How likely are you to switch to a new company?
    • How can we improve our current customer service process?
    • Is there anything else you’d like to tell us either about your experience with the product or your actual usage experience?
    • How can we best contact you for future evaluations about your experiences with our product?

Contact one of our project consultants for more information on building a customer service survey.

 

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