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demographic surveys

Demographic questions are one of the most used types of questions for market segmentation. The purpose of market segmentation is to classify groups of customers by product usage rates, or the likelihood of purchasing the product or service in the future. However, simple identification of these groups does not guarantee that this information is meaningful in a business sense. Effective segmentation places requirements on the market. The market segment must be:

  • Measurable: Identify segmentation variables that are related to purchase of the product and develop a descriptive profile of the market segment using a combination of variables.
  • Accessible: In addition to being able to identify the market segment, we must be able to reach them in an efficient and cost-effective manner.
  • Actionable: The market segment must produce the differential response when exposed to the market offering. That is, they must be willing to purchase.

Many market segmentation studies focus on understanding the tangible and intangible meanings attached to a product or service or providing a descriptive analysis of past, current, or potential purchasers of the product.

Demographic variables that are frequently used include:

  • Marital Status
  • Household Income
  • Age
  • Race
  • Gender
  • Level of Education
  • Primary Language
  • Location of Residence
  • Employment Status
  • Language
  • Mobility

For more information on building a market segmentation survey, particularly dealing with demographics, you can either visit our Survey University or call one of our survey specialists.

 

 

 

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Receiving a price quote is as easy as following the link below. You just need to provide a few simple facts about your survey and desired audience. Once you submit your request, a Qualtrics Team member will contact you as quickly as possible to let you know how Qualtrics can help.

Click here to request a panel quote.

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Work on survey projects with colleagues all over the world. With Qualtrics, collaboration can take place between faculty, staff and students. This is another way that Qualtrics is taking research to new heights.



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