UCLA and Qualtrics

UCLA Researchers Use Qualtrics Research Suite to Examine Contributions of Extroverts and Neurotics in the Workplace

Newly Published Study Shatters Stereotypes of How Extroverts and Neurotics Perform in Group Tasks

PROVO, UT – May 8, 2013 – Qualtrics, the world’s leading provider of enterprise data collection and analysis software, today announced that researchers at UCLA used Qualtrics Research Suite as the technology platform for a prominent academic study examining the effectiveness of extroverts and neurotics in the workplace. Researchers found that the status and contributions of extroverts — outgoing, enthusiastic individuals — in the workplace tend to diminish over time, while anxious, neurotic individuals surpass expectations during group tasks.

Published in the April 2013 issue of The Academy of Management Journal, the study, “The Downfall of Extroverts and Rise of Neurotics: The Dynamic Process of Status Allocation in Task Groups,” was led by Dr. Corinne Bendersky, an associate professor of management and organizations at the University of California, Los Angeles’ Anderson School of Management, in collaboration with Dr. Neha Parikh Shah of Rutgers University.

“The Qualtrics Research Suite is unequivocally the best tool for academic research,” said Bendersky. “Rather than distributing hard surveys to an organization at great expense, I was able to extend the geographic reach of this survey and use a splashy Web interface to make the poll more appealing, which resulted in increased response rates. Qualtrics also allowed me to conduct controlled research experiments in a way that was impossible before.”

Using Qualtrics Research Suite, Bendersky was able to easily design sophisticated research and set up different experimental designs, such as a simulated instant messenger platform that created the impression for study subjects that they were interacting with a real person. These innovative data collection methods contributed to the study’s key findings: Be wary of staffing teams with extroverts, and concerns about neurotics on teams are overblown.

“The ethos of extroverts is to be attention-seeking,” said Bendersky. “As a result, they fail to contribute as much as others expect because they are poor listeners and unreceptive to others’ input. Neurotics are anxious not to disappoint others, so they work really hard in group situations. Anyone assembling a team would be wise to staff it with more neurotics and fewer extroverts than their initial instincts might suggest.”

Before using Qualtrics Research Suite, Bendersky’s data collection efforts were extremely time-consuming, as research had to be done in person rather than online. In addition, survey creation previously required costly, customized computer programming and multiple researchers to design, coordinate and implement each survey.

“For Qualtrics to play an integral part in a study with such compelling results is extremely rewarding,” said Bryce Winkelman, head of the academic division at Qualtrics. “We are helping academic researchers streamline the data collection process and focus their efforts on what they do best: research design and analysis. By reducing the time spent collecting data, Qualtrics empowers academic researchers to publish innovative research better and faster.”

Qualtrics Research Suite provides academic institutions with an enterprise data collection and analysis platform to centralize university-wide research efforts. More than 1,300 college and universities worldwide, including 95 of the top 100 business schools, use Qualtrics to conduct more accurate and cost-effective scholarly, applied and institutional research.

Bendersky’s research has been highlighted in national media, including:

About Qualtrics

Qualtrics is a leading global provider of enterprise data collection and analysis products for market research, voice of customer, employee performance, and academic research. Through an intuitive, easy-to-use interface and award-winning services and support, Qualtrics products enable both professional and DIY researchers to conduct quantitative research at a lower cost and in less time than competing alternatives. Founded in 2002, Qualtrics has more than 5,000 clients worldwide, including half of the Fortune 100, more than 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, visit www.qualtrics.com.


Media contact:
Liz Tanner