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product surveys

Product surveys are concerned with branding, concept testing, pricing and product positioning.

Brand surveys are essentially about brand equity. Brand equity, the value of the brand, is determined by brand awareness, brand attributes and associations, perceived brand quality and brand loyalty. Qualtrics Brand Equity and Brand Loyalty solutions help you build brand awareness for the customers you target, diagnose problem attributes and associations, increase perceived quality and increase brand loyalty.

A variety of concept tests are available to help you minimize risk and maximize revenue when entering service, consumer product and high-technology markets. The Qualtrics concept test increases effectiveness by tracking concepts through a key series of psychological and behavioral evaluations.

Online pricing studies can be conducted using a variety of methodological approaches, such as a price rating scale, a Van Westendorp model and conjoint analysis. Price rating scales can determine the degree of importance that consumers attach to a given price level for a particular product. The Van Westendorp pricing model uses a series of questions to identify key psychological price points. Conjoint analyses can estimate pricing effects, product utility score estimates and determine the influence that both price and product features have on brand value.

Product positioning surveys deal with comparisons of a product or brand to the competition. These comparisons, or competitive positioning analyses, often compare the attributes and benefits that make up the product. Multidimensional preference analyses are often used. Several different types of positioning analyses are possible using different types of data.

If you are interested in conducting a product survey, contact one of our survey specialists.

 

 

A high quality survey needs high quality responses. Qualtrics offers both! With access to over 3.2 million active respondents across the globe, Qualtrics can target the audience that you need in order to ensure that your project is successful. (Qualtrics also manages the project so that you don't have to waste time and effort on the hassle of setting up and monitoring response traffic. This allows you to focus your attention on other tasks that comprise your already busy schedule.)

Receiving a price quote is as easy as following the link below. You just need to provide a few simple facts about your survey and desired audience. Once you submit your request, a Qualtrics Team member will contact you as quickly as possible to let you know how Qualtrics can help.

Click here to request a panel quote.

Qualtrics is committed to taking classroom research to new heights. We work with thousands of students each year on projects that range from market research to doctoral dissertations. To increase the level and quality of research, we offer training sessions and support to faculty and students as part of the academic experience.

Work on survey projects with colleagues all over the world. With Qualtrics, collaboration can take place between faculty, staff and students. This is another way that Qualtrics is taking research to new heights.



Moving on doesn't mean that you have to leave Qualtrics behind. We currently work with 10%-15% of fortune 500 companies. Graduating? Consulting? Take Qualtrics with you, and continue to make the right decisions.

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