What Is Full Profile Conjoint Analysis?
Full-profile conjoint analysis displays a large number of full product descriptions to the respondent. The evaluation of these packages yields large amounts of information for each customer/respondent.
In the rating task, the respondent gives their preference or likelihood of purchase. While many features and levels may be studied, this type of conjoint analysis involves many evaluations and can weary respondents. Full profile conjoint is best used for a moderate number of profiles. The advanced functionality of Qualtrics employs experimental designs to reduce the number of evaluation requests within the survey.
The output and analysis accumulated from full-profile conjoint surveys is similar to that of other conjoint models.