Conjoint

A conjoint study is a sophisticated analytical technique that allows a company to identify the most profitable combinations of variables associated with a product offering (such as pricing, quality, and quantity). Qualtrics powers conjoint research in two ways:

• Conjoint Sofware: The Qualtrics survey software is equipped with a conjoint creation wizard. Using the self-explicated conjoint model, the wizard can set up a conjoint survey easily and quickly.

• Conjoint Project Contracting: Led by Ph.D researchers, the Qualtrics specialists have the expertise to ensure relevant, intelligible, and actionable conjoint results. The Qualtrics specialists can be contracted to consult for or perform conjoint studies. Companies embarking on a large-scale study may enlist the Qualtrics specialists on various levels of involvement, from a simple survey review to full project management.