Sales leads are the lifeline of many corporations. Sales, marketing, real estate, insurance, and websites are just a few of the businesses that rely on generating sales leads. Too often companies are not making effective use of this valuable information source. Qualtrics can act as a valuable sales lead generation software to help your company pull ahead of competitors.
Sales Lead Generation Surveys
Some companies are just not capturing the quality leads that are possible when potential customers visit their website and hunt for product information. A sales lead generation system will help your company generate qualified leads in a real-time follow-up system. Create leads from websites, internet panels, and other advertisements on the web on a continual basis.
Sales lead generation surveys are an effective online tool for assuring timely use and follow-up of sales leads, qualifying sales leads (thereby saving valuable sales force time), and providing more effective tracking of sales leads.
General Measures of a Sales Lead Generation Survey
- NEED IDENTIFICATION – what is the need to be fulfilled or solution sought; show a simple list of products or services you provide and have the respondent select from them
- SIZING THE SOLUTION (QUALIFYING AND PRIORITIZING THE LEAD) – parameters of solution needed; specific product or parameter specification, time frame for implementation or purchase
- PERSONAL INSIGHTS AND NEED STATEMENT – open-ended description of their needs
- CONTACT INFORMATION – sources of media they consult for information; how would they search for information about this product or service
Our lead generation system will not only gather and evaluate customer information, but will also send the information to the sales force in real-time.
Leads are instantly triggered back:
- To your personal online sales databases that you can access world-wide
- Directly to your corporate e-mail account
- Directly to your cell phone as an instant message
Lead generation solutions will tell you the following about your prospects:
- Gender, age, and key demographics
- Technographics, corpographics, and other key indicators of use
- Political, social, and economic attitudes and other psychographics
- Vertical Market Classification
- Role in the purchase process
- Budget Authority
- Familiarity, perceptions, and current use of specific brands, products, or solutions
- Purchase Intentions
- Current need and inventory on hand
- Dates of expiration of current contracts and licenses
- Contact information and the best time and way to contact
- Specific interests and requirements in prospects' own words
- Anything else you might like to ask
Lead generation customers have experienced up to a 50% increase in quality leads. We would love to help you. Contact one of our project consultants for more information on increasing your sales leads.