Recruiting
A company's relationship with its panel will determine the quality of responses the panel produces. Qualtrics provides recruitment options that optimize panel relationships and ensure ongoing quality feedback.
- Panel Recruitment Portal: A branded research portal properly communicates brand identity to potential panelists.
- Unlimited & Extended Profiling: Profiling surveys can be given to panelists at sign-up or any time thereafter. Sub-Panels/Selects can be created by segmenting the data from profiling surveys. The relevance of the data a panel produces increases with the panel's specialization.
- Double Opt/In Email Verification: Enable Double Opt/In verification for enhanced reliability of email invitation delivery.
Incentives
- Control rewards and compensation through the innovative Qualtrics Dashboard.
- Track which panelists responded, along with the information they provided.
- Set quotas for response groups to control your sample and incentives.
Reporting
Qualtrics Panel Management allows corporate administrators to evaluate panel quality by accessing important panel information, including:
- Regular reporting on composition and response rates
- Churn
- Historical record of all panelist activity
- Survey frequency (to avoid over-surveying / professional respondents)
