Survey Design

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Qualtrics offers the easiest user interface of all survey solutions. The entire system is based off of a point-and-click edit system that rivals the simplicity of drawing on a white board.

Impressive Ease of Use
Advanced Functionality
Enterprise Features
What Our Clients Say

At Qualtrics, we listened to the needs of customers and designed our survey editor to alleviate frustration. With our survey software, you can build and create a survey faster than with any other survey software, and it still handles the most sophisticated questions.

Intuitive Interface

Hundreds of features available in seconds

Over 86 ways to ask a question with point-and-click editing

Click to add page breaks, copy questions, randomize order, or move questions

Design Helps

Survey Library has hundreds of survey examples and questions for you to copy and use

Fit your survey's look and feel to your organization's image

Suggested choices appear as you type (i.e. if you ask about gender, Qualtrics puts male and female as options)

Qualtrics is dynamic enough to be used by over a quarter of the Fortune 100 and thousands of users worldwide. Whether you are an academic conducting research, a small business owner trying to get ahead, or a C-level executive at a Fortune 100 company, Qualtrics can fit your needs. Here are just a few of our advanced features:

Advanced Options

Embed data to personalize greetings or other survey elements

Set quotas to ensure a representative sample

Translate surveys and send them to recipients in their native language

Survey Flow

Use skip/display logic to customize which questions your respondents see

Branch respondents to different blocks based upon their responses

Randomize questions, response choices, or blocks

One of the most outstanding differences that separates Qualtrics Research Suite from other online market research tools is its ability to be used by entire organizations. Everyone within your organization—Marketing, HR, R&D, Client Relations, Upper Management, or others—can benefit from Qualtrics. With Qualtrics enterprise feedback management features, managing accounts and collaborating within your organization have never been easier.

Branded Image

Project your corporate image with a customized survey skin

Multiple skins are available for multiple departments

Customize the look and feel of surveys on ad hoc basis

Collaborate

Appoint an in-house administrator who determines user capabilities

Collaborate on surveys within your organization

Share results internally

Thousands of industry leaders worldwide are using Qualtrics as their research tool. Here is what a few of them are saying:

Impressive Ease of Use

"Qualtrics is so much faster and easier to create surveys than with any other system we've used. Plus, since the system is so intuitive I can conduct quick group trainings so other employees can create their own surveys with minimal assistance."

-JEREMY F., Egencia, Expedia Inc.

Advanced Functionality

"With Qualtrics I can design and execute the same sophisticated research studies in-house that previously would have required partnering with a research agency."

- KELLY C., Johnson Health Tech North America Inc.

Enterprise Solutions

"Qualtrics has enabled us to streamline our research: with so many different departments, we needed something that was standard for everyone to use, that is easy to use. In the beginning, we had a lot of questions, but the ease of the product and the helpfulness of the support staff have been invaluable."

- HENRY S., The Conference Board

Question Library

Writing surveys is hard enough. That's why we included a library with hundreds of surveys and thousands of questions for all industries and topics. Use these questions as a starting block or insert and customize them to drastically cut your survey creation time. Whether you want to study user affinity or determine X, this library will quickly get you on your way.

Point-and-click Editing

The editing on our research suite is easy, fast and convenient. The entire process was designed to minimize the number of mouse clicks necessary. Cut your time editing and cut the frustration of tedious work. Simply click to add page breaks, copy questions, randomize order or move questions.

Innovative Question Types

Survey takers often complain that the survey is too boring. How you ask a question is just as important as what you ask. Our research suite offers the flexibility that comes from offering the most question types in the industry to engage respondents, increase response rates and accurately collect data. Qualtrics offers nearly one hundred ways to ask a question, including multiple choice, matrix table, slider, heat map, rank order, text entry, drill down, grouping and more.

Alerts

When vital information comes in, you want to be aware so you can respond. Too often, crucial information goes unnoticed among incoming responses. Our research suite can trigger alerts when surveys are completed or questions answered in certain ways. In this way you'll never miss key information and you'll be able to react quickly.

Skip Logic

Have you ever wished that surveys were smart enough to anticipate the needs of the respondent? Skip logic eliminates questions that don't pertain to a certain respondent based on his or her answers. This streamlines survey taking for the respondent and reduces drop-out rates, allowing you to collect more valid data.

move survey information to another question

Carry Forward

Qualtrics surveys customize themselves to the respondent based on the answers they select. This customization increases the response rate as answer choices are eliminated that don't pertain to the respondent, and it saves you time.

Survey Flow

Sometimes the most valuable information is not in how a respondent answers one particular question but how respondents answer groups of questions. Our research suite organizes survey questions into blocks rather than a mere list. With blocks you can randomize and branch sets of questions, thus enabling you to design more effective surveys.

Save and Continue

The save and continue option boosts response rates by letting respondents exit the survey and later follow the link to start right where they left off. This feature reduces user frustration, eliminates connectivity risk and minimizes duplicate responses.

Professional Look and Feel

You only have one chance to make a first impression so insist on your own image. Our research suite offers customizable templates that can be matched to the look and feel you for your organization. Qualtrics also offers several professional templates for doing blind surveys.

Language Capabilities

It is clear that the world is transforming into a global marketplace. With the world getting smaller and smaller, our research tool is getting bigger and bigger. At Qualtrics we make multi-language surveys convenient with side-by-side translation, browser-language detection and over 30 languages from which to choose.

Custom Randomization

One of the best ways to increase validity and accuracy is to use randomization. Qualtrics allows randomization of answer choices, questions and blocks of questions while maintaining ease of use for respondents.

Additional Features for Advanced Surveys

If you'd like information about more advanced features in Qualtrics, click here to learn about advanced surveys.