header image

Business to Business Panels

Qualtrics provides access to a million-member US and Canada business panel. Researchers can target direct surveys to respondents with particular job or decision-making levels, those working in certain business sectors, and those working in companies of a particular size.

Member Level Profile Variables

Occupation

  • Artistic/Literary
  • Business Owner/Self-Employed
  • Clerical/Administrative
  • Crafts/Construction Trade/Foreman
  • Education Administration/Support Services
  • Educator
  • Executive/Upper Management
  • Farming/Forestry/Fishing
  • Healthcare Professional*
  • Homemaker
  • Hospitality/Entertainment
  • Lawyer/Attorney
  • Mid-Level Management
  • Military/Civilian Uniform Services
  • Physician/Doctor*
  • Professional/Technical
  • Retired
  • Sales/Marketing
  • Student
  • Unemployed
  • Other

Functional Role

  • Accounting / Finance
  • Administration
  • Communications / PR
  • Consulting / Advisory
  • Creative Services
  • Customer Service
  • Design / Engineering
  • Executive / Owner
  • General Management
  • Human Resources
  • Information Technology
  • Market Research
  • Marketing / Advertising
  • Operations / Production
  • Planning
  • Procurement
  • Quality Control
  • Research and Development
  • Sales / Business Development
  • Training
  • Other

Areas of Purchasing Responsibility

  • Accounting / Tax Services
  • Consulting Services
  • Employee Benefits
  • Financial Services
  • HR / Personnel Services
  • Insurance
  • Internet Services
  • Legal Services
  • Maintenance / Security Services
  • Marketing / Advertising Services
  • Meeting Accommodations
  • Office Services / Moving
  • Office Supplies / Equipment
  • Print / Copy / Photo Services
  • Raw Materials / Components
  • Real Estate Services
  • Shipping / Mail Services
  • Technology Services / Hardware / Software
  • Telecommunications
  • Training
  • Travel / Transportation

Business Title

  • Account Executive/Senior Account Executive
  • Account Manager / Account Director
  • Administrative Assistant/Executive Assistant
  • Administrator
  • Analyst/Senior Analyst
  • Assistant Director / Assistant Manager
  • Associate / Senior Associate
  • Certified Public Accountant
  • CFO / Controller / Treasurer
  • Chairman / Board Member
  • CIO / CTO
  • Developer / Programmer
  • Director / Department Head
  • EVP / SVP
  • General Manager
  • Manager / Senior Manager
  • Partner / Owner
  • President / CEO / COO
  • Product Manager
  • Professional / Professional Specialist
  • Publisher / Producer
  • Supervisor
  • Technician / Technical Specialist
  • Tradesman / Trade Specialist
  • VP / Assistant VP / Principal
  • Other

Direct Reports

  • 0
  • 1
  • 2-3
  • 4-5
  • 6-10
  • 11-50
  • 51-100
  • 101-500
  • 501-1,000
  • 1,000+

Company Level Profile Variables

Number of Employees

  • 1 employee
  • 2-5 employees
  • 6-10 employees
  • 11-50 employees
  • 51-100 employees
  • 101-500 employees
  • 501-1,000 employees
  • 1,001-5,000 employees
  • 5,001-10,000 employees
  • 10,000+ employees

Annual Revenue

  • $0-$1.99 million
  • $2-$5.99 million
  • $6-$10.99 million
  • $11-$50.99 million
  • $51-$100.99 million
  • $101-$499.99 million
  • $500 million - $999 million
  • $1 billion - $9.99 billion
  • >$10 billion
  • Unsure

Years in Business

  • <1 year
  • 1-3 years
  • 4-5 years
  • 6-10 years
  • 11-20 years
  • 20+ years
  • Unsure

Type of Business

  • Services
  • Manufacturing
  • Retailing
  • Wholesaling
  • General
  • Non-Profit
  • Other

Industry Segment

  • Advertising
  • Aerospace/Defense
  • Agricultural
  • Automotive
  • Banking/Mortgage
  • Business Services
  • Chemicals
  • Computer/Electronic Equipment
  • Computer Software/Internet
  • Construction/Contracting
  • Consulting
  • Consumer Products
  • Education
  • Entertainment / Recreation
  • Financial
  • Food/Beverage/Restaurants
  • Government (Federal/State/Local)
  • Healthcare/Medical
  • Insurance
  • Legal Services
  • Machinery/Equipment
  • Market Research
  • Marketing Services
  • Paper Products
  • Personal Services
  • Petroleum/Petrochemicals
  • Publishing/Printing/Media
  • Real Estate
  • Telecommunications
  • Textiles/Apparel
  • Transportation
  • Travel/Hoteling/Hospitality
  • Trucking/Warehousing
  • Utilities
  • Value Added Reseller (VAR)/
  • Systems Integrator
  • General

OTHER SEGMENTATION VARIABLES AVAILABLE

  • Richer segmentation data available within the category
Next Steps
Free Survey Account
View Survey Demo
Ask about our surveys
800.340.9194