Marital Status
- Divorced
- Living with Partner
- Married
- Separated
- Single, never married
- Widowed
Children
Education
- College or Technical School Graduate
- Graduate School
- High School Graduate
- Some College or Technical School
- Some High School
Major Purchases / Life Events
- Beginning College
- Buying a Home
- Buying a Major Appliance
- Child Beginning College
- Expecting a Baby
- Getting Married
- Moving to a New Residence/Relocating
- Remodeling a Home
- Retiring
- Starting a New Business
- Starting a New Job
- Taking a Cruise
- Taking a Dream Vacation
Automotive
- Automobile Ownership (Max 5)
- Category of Next Purchase
- Make of Automobile (Max 5)
- Next Purchase New/Used
- Price Range of Next Purchase
- Timing of Next Purchase
- Year of Automobile (Max 5)
Travel
- # of Business Use Car Rentals
- # of Personal Car Rentals
- Airline Used Most Frequency
- Business Air Travel (# of trips)
- Car Rental Outlet Used Most Frequently
- Hotel (# of nights)
- Hotel Used Most Frequently
- Personal Air Travel (# of trips)
|
Race
- African American/Black
- Asian/Asian American
- Caucasian/White
- Native American, Inuit or Aleut
- Native Hawaiian/Pacific Islander
- Prefer Not to Answer
- Other
Ethnicity (Hispanic)
- Argentine
- Brazilian
- Colombian
- Cuban
- Dominican
- Mexican, Mexican American or Chicano
- Peruvian
- Puerto Rican
- Salvadoran
- Spanish
- Uruguayan
- Other Spanish, Hispanic or Latino
Interests / Hobbies
- Attending Sporting Events
- Boating/Water Sports
- Business News & Information
- Camping/Hiking/
- Charitable Organizations/Philanthropy
- Cosmetic Surgery
- Dieting/Weight Loss/Nutrition
- Exercising/Training/Running
- Fashion, Clothing & Style
- Financial/Estate Planning
- Fine Arts
- Food & Cooking
- Gambling & Casinos
- Golf
- Home Improvement
- Hunting
- Motorcycling
- On-Line Trading
- Pets & Animals
- Photography
- Playing Computer & Video Games
- Skiing/Snowboarding
- Stocks, Bonds, Mutual Funds
- Tobacco Products
- Watching Movies/Videos at Home
Household Income
- Less Than $25,000
- $25,000 to $49,999
- $50,000 to $74,999
- $75,000 to $99,999
- $100,000 to $149,999
- $150,000 to $199,999
- $200,000 to $249,999
- $250,000 to $499,999
- $500,000 to $999,999
- $1 million +
Home Ownership
|
Domicile Location
- City / MSA / DMA
- State
- Zip
Technology & Electronics
- Amount Spent on Long-Distance Calls
- Brand of Personal Computer
- Internet Service Provider
- Mobile Phone Service Provider
- Monthly Mobile Phone Usage
- Number of Personal Computers
- Type of Internet Connection
- Type of Television Signal
- Video Game System Owners
Ailments / Medical Conditions
- Allergy, Asthma or Respiratory Ailments
- Blood Disorders
- Bone or Joint Conditions
- Cancer or Cancer-Related
- Chronic Pain (Head/Joint/Muscular)
- Diabetes & Thyroid Conditions
- Eye or Vision Impairments
- Heart or Cardiovascular Conditions
- High Cholesterol
- Hypertension/High Blood Pressure
- Infectious Diseases
- Kidney or Bladder Problems
- Men's Health Conditions
- Neurological or Mental Health Conditions
- Skin Conditions
- Sleep Disorders
- Stomach, Bowel or Digestion Problems
- Women's Health Issues
- Other ailments or conditions
Investment & Finance
- Credit Cards Held
- Financial Services Providers
- Total Investable Assets
- Type of Investment
|
