Market Segmentation Surveys

Market Segmentation identifies and targets the groups of customers most likely to purchase the products or services that you offer.

Customer groups are identified using a variety of techniques and descriptors, such as demographics, psychographics, behavioral activities, technical knowledge, occasions of use, purchase situations, benefits sought, usage rates and even geographic area.

Market segmentation is used to classify customers into groups that can be reached for marketing purposes. The effectiveness of any marketing plan is a reflection of management's perspective of and ability to reach these segments. The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials).

Market segmentation with Qualtrics is easy with a library of profiling questions that use standard scales from the US Census. All questions and scales are editable to conform to your historical measurement requirements. Qualtrics offers unique question types to help you gather customized information about your customers in an easy to answer format. Sample Market Segmentation surveys and questions are available in the Qualtrics Survey Library.