our story

It just happened. We'd been doing research for years when the Internet rolled around. We couldn't find a decent online solution so we just built one.

It was 1997 and the Internet was at the center of everything. We never intended for others to use our research tools – they were ugly and complicated and it took a Ph.D. in statistics to understand them. But Scott, our founder, knew their value and began sharing them with his friends. Before long the biggest names in market research were requesting access to the system to do their own studies.

For a long time, the only people with access to Qualtrics™ were our closest friends and a bunch of Scott's MBA students. It was our research clients who pushed us to open up the system. Over 50,000 users later it is nice to look back and say 'the rest is history.'

A Culture Shaped by Amazing Customers:

Lunchtime discussions at Qualtrics™ are not about last night's game, or what's on TV, but humorous debates about our client's projects. "Why does someone join the Army?" or, "How do you measure customer satisfaction for car tires?" are the types of questions that we brainstorm on the white board (You should try these as conversation starters at your next dinner party. If your guests have talent, send their resumes!)

We've learned a lot from our clients that we have been fortunate to work with. They have done more to shape our unique culture than anyone. Every research project comes with new twists and turns; no two are ever the same. In these twists and turns, meeting our customers' challenges has separated us from those "other" software companies.

What is Money When Love is at Stake?

We feel we've won the lottery of life. We love what we do and really enjoy our customers and the challenges they bring to us. Every day is an adventure. This is why we've remained a private company and have never been for sale. It too is why we don't nickel and dime our customers. After all, what is money when love is at stake?