Do you want to customize question or answer text for each respondent? Maybe you want to address each email by name? It’s possible in Qualtrics with Piped Text.
Text can be piped from anywhere and used to personalize each respondent’s experience. This page will give you a quick overview on how to set it up.
Step-By-Step
To use the Piped Text feature:
- Determine where you would like to place piped text. You can place piped text into a question, email message, embedded data field, or question validation field.
- Select the appropriate Piped Text button to generate a piped text code.
Options for generating piped text:- When inserting piped text into a question text box, click the blue Piped Text button near the top left of the question text field.
- When inserting piped text into an answer choice, click the blue drop-down menu to the right of the answer choice and select Piped Text.
- When inserting piped text into an email message, click the {a} icon on the Rich Text Editor toolbar.
- When inserting piped text into a question text box, click the blue Piped Text button near the top left of the question text field.
- After clicking on the Piped Text button, select where to pipe text from.
Pipe text from the following locations:- Survey Question: Select the question to pipe from, and select the item within the question you would like to pipe. The items listed will be different for each question type.
- Embedded Data Field: Type in the field name (or column header) of the embedded data field and click Insert. The participant will see the value of the field when taking the survey. Click here for more information on embedded data fields.
- Panel Field: If distributing to a Panel (Email Survey page) or using the Authenticator, you can pipe in the panel fields from a panel. Panel fields are first name, last name, email, and External Data Reference. Click here for more information on creating panels.
- Loop and Merge Field: Select Field 1 to display the item that is currently being looped through. Select Field 2 and upward to display alternative text that relates to the item currently being looped through. Click here for more information on setting up Loop and Merge.
- Scoring: Select the Category to pipe from, then specify if you want to pipe in the Score, Items, Weighted Mean, or Weighted Standard Deviation. This is available only if you’re using the Scoring feature under Advanced Options. Click here for more information on setting up scoring.
- Quota: Select the Quota to pipe from, and then specify if you want to pipe in the Quota Count, the Quota Count if the Quota has Not been met, or the Quota Count only if the Quota has been met. This is available only if you’re using the Quota feature under Advanced Options.
- Survey Question: Select the question to pipe from, and select the item within the question you would like to pipe. The items listed will be different for each question type.
More Information
QTips
- Make sure there is a page break between the questions you pipe from and to.
- Place the piped text code where you want the actual text to appear to the participants.
- Format the piped text code the way you would like the actual text to appear to the respondent (bold, italicize, underline, change color, etc.).
- To use with Email Triggers, set up the piped text code in a question text field, then cut/paste it from there to the Email Trigger message, subject line, or “To” field.
- If you would like to send the respondent an email trigger containing their response report, first generate the piped text code from the Panel email address field, or the question where the participant entered in their email address. Then, paste the code into the “To” field of the email trigger message.
- Question IDs in the system do not always change when Export Tags are changed. For this reason, we recommend creating Piped Text through Qualtrics each time rather than manually typing in the code. This will ensure that the code pulls from the correct place.