Knowledge is power. We just want to share the love.
Qualtrics Survey Software: Handbook for Research Professionals
Qualtrics Survey Software: Handbook for Research Professionals will take you through all the different areas of the Qualtrics Survey Research Suite. You will be guided through each tab of the tool learning the different tasks and features on a step-by-step basis.
Basic Marketing Research Volume 1: Designing Your Study
Basic Marketing Research Volume 1: Designing Your Study will not only introduce you to marketing research, but show you how to focus your research design, find secondary sources of information, conduct interviews through personal, telephone, mail, and Internet based surveys and interviews. Using clear, easy-to-understand language, you will gain a well-seasoned understanding of the basics of marketing research.
Basic Marketing Research Volume 2: Building Your Survey
Basic Marketing Research Volume 2: Building Your Survey will give you the foundation you need to write effective questions and build a great survey. In it you’ll learn the fundamentals of an effective question, you’ll be introduced to 50 scales for measuring concepts such as satisfaction and expectation, and you’ll see a library of survey examples which you are free to incorporate into your own research.
Basic Marketing Research Volume 3: Analysis and Results
Basic Marketing Research Volume 3: Analysis and Results introduces you to data analysis, and will serve as a guide in preparing your own quality report. This text provides answers to many questions. How do I pick the correct measurement and scale? How do I write and test hypotheses? How do I select and conduct the right statistical analysis? How do I organize and prepare a research report?
An Intro to Marketing Research
This book draws its “parentage” from the classic Research for Marketing Decisions by Paul E.Green, Donald S. Tull, and Gerald Albaum, but it is not a revision of that book. Rather, it might best be viewed as a “child” which is targeted to a different audience—primarily senior-level undergraduate and MBA students who are users of Qualtrics.com.