Specify which data should appear in your Cross Tabulation, and choose how it should appear.
Options Available on the Cross Tabulation Toolbar:
Navigation Tools: Use the Row/Column Selector tool to select individual rows and columns. Select the Custom Highlighter tool to select any cell, and the Grabber Tool to drag the cross tabulation for easy navigation.
- Color Scheme: select from a list of available color schemes for your Cross Tabulation.
- Data Options List: Select which data is shown on the Cross Tabulation and how it is represented.
The following options are available:
- Frequencies: How many participants gave both answers for a given cell.
- Expected Frequencies: The expected number of participants to give both answers for a given cell, assuming all responses are random.
- Actual – Expected: The difference between the actual and the expected frequency for each cell.
- Row Percents: The percent of the row total that each cell represents.
- Column Percents: The percent of the column total that each cell represents.
- Show Banner Means: Display the mean response for each banner.
- Show Stub Means: Display the mean response for each stub.
- Show Question Totals: Display how many total responses each choice received.
- Show Totals: Display how many participants in a banner answered the choice in the stub, and vice versa.
- Show Recoded Values: Display the coded value for each choice on the tabulation.
- Decimals: Select how many decimal places to display for values in the tabulation.
- Data Highlighter: Create conditions to automatically select data in the tabulation.
- Advanced Options: Select whether to Calculate Stats Based on Respondents (default) or to Calculate Stats Based on Responses (may be higher than the number of respondents if you are dealing with a multiple-select question). Also select whether to Ignore non-responses or to Show non-responses as an extra row and column for each banner and stub.
- Export Options: Export your Cross Tabulation to Excel or PDF.
- Add Filters: Filter your Cross Tabulation to only show responses that meet a given criteria. Set the criteria using the same technique described for Display Logic.