Guide
Specify which data should appear in your Cross Tabulation, and choose how it should appear.
The following options are available on the Cross Tabulation toolbar:
Navigation Tools: Use the Row/Column Selector tool to select individual Rows and Columns. Select the Custom Highlighter tool to highlight any cell, and the Grabber Tool to click and drag the cross tabulation for easy navigation.
- Color Scheme: Choose from a list of available color schemes for your Cross Tabulation.
- Data Options Drop-down: Choose which data is shown on the Cross Tabulation and how it is represented.
The following options are available:
- Frequencies: How many participants gave both answers for a given cell.
- Expected Frequencies: The expected number of participants to give both answers for a given cell, assuming all responses are random.
- Actual – Expected: The difference between the actual and the expected frequency for each cell.
- Row Percents: The percent of the row total each cell represents.
- Column Percents: The percent of the column total each cell represents.
- Show Banner Means: Display the mean response for each banner.
- Show Stub Means: Display the mean response for each stub.
- Show Question Totals: Display how many total responses each choice received.
- Show Totals: Display how many participants in a banner answered the choice in the stub, and vice versa.
- Show Recoded Values: Display the coded value for each choice on the tabulation.
- Decimals: Choose how many decimal places to display for values in the tabulation.
- Data Highlighter: Create conditions to automatically highlight data in the tabulation.
- Advanced Options: Choose whether to Calculate Stats Based on Respondents (default) or to Calculate Stats Based on Responses (may be higher than the number of respondents if you are dealing with a multiple-select question). Also choose whether to Ignore non-responses or to Show non-responses as an extra row and column for each banner and stub.
- Export Options: Export your Cross Tabulation to
Excel or 
PDF. - Add Filters: Filter your Cross Tabulation to only show responses that meet a given criteria. Set the criteria using the same technique described for Display Logic.
