Conjoint and Survey Software

From QualtricsWiki

Conjoint analysis is a technique used to assess the different weights individuals place on the features of a given product. There are several different types of conjoint analysis methods. The Qualtrics survey software is equipped with a conjoint creation wizard which uses the self-explicated conjoint model. The wizard can set up a conjoint survey easily and quickly. In the self-explicated model, the respondents are asked “direct” questions about the desirability of a particular list of products and profiles.

Using the Qualtrics Question Wizard, you can build and deploy a conjoint question set in under twenty minutes. If you know the features/levels for the product/service that you want to evaluate, the survey engine handles all the complex logic of preparing questions for feature and level presentation. However, once a conjoint question is defined, it must be added to the survey flow.